Covoiturage and Autocar Information

Chosen to be one of the main sponsors of Olympic and Paralympics Games, BMW uses the opportunity to demonstrate its dedication to sustainable and efficient performance.

Helping the athletes reach maximum performance

As the Olympics are rapidly approaching, many athletes around the world are working hard in order to earn the right to compete at the greatest stage in sports, knowing full well that another chance might be hard to come by. On their journey to athletic excellence, they enjoy the support of the proud sponsors of the London 2012 Games including the automotive market leader BMW. Through the BMW Performance Programme, the company is offering its experience related to mechanical performance, energy efficiency and aerodynamics to aid athletes to improve their training regimens and conserve a maximum amount of energy for times when it can really make a difference.

Providing safety and protecting the environment

During the upcoming Olympics, participating athletes and officials from around the world will enjoy the comfort and safety of more than 4000 BMW cars. BMW was selected to be the Automotive Partner for London 2012 games in recognition for lowered levels of CO2 emitted by its latest models from the 1 Series. These BMW cars were manufactured with built-in improvements developed by the Efficient/Dynamics programme which was initiated with the goal to stimulate efficient energy consumption in the automotive industry. With intelligent technology now a part of all BMW designs, the company retains its leadership role and readily faces the challenges of the information age.

Watch BMW ad for London 2012 on YouTube

To send an additional message of support to athletes of all races and nationalities, BMW released a video dedicated to the Olympics. Besides its stunning photography that features excellent shots of the BMW car in motion, the video also communicates with the audience on a deeper level and goes hand in hand with the spirit of the Olympic Games and values embedded in sport.